Rua Al Madinah Holding recently had the opportunity to host 43 students and 2 faculty members from Harvard Business School in Madinah as part of the School’s Immersive Field Course (IFC). IFC courses are designed to offer students in the second year of the 2-year program an experiential learning opportunity in an off-campus setting.
The initiative offers a valuable platform for engagement between participating students and members of the local business community in a professional, interactive setting, fostering greater integration between global academic learning and the needs of the market.
This year, over 285 students elected to take the course, a cornerstone of which is the expertise of faculty, who develop course content focused on teaching objectives met primarily through student-centered active learning opportunities, which can include project work, site visits, speakers, and participating in discussions with senior leadership. These students are typically in their late 20’s and have an average of 5 years of work experience in a range of fields including finance, real estate, consulting, healthcare, military, technology etc.
Eng. Ahmed Al Juhani, CEO of Rua Al Madinah Holding: “We are pleased to be working with Harvard Business School to provide students with a real-world learning experience in the Kingdom.” said Eng. Al Juhani. “We feel certain that the students were able to gather insights here that they would never be able to glean from a classroom discussion alone.”
Harvard Business School is quick to acknowledge that this important learning experience would not be possible without the support and engagement of our hosts and partners.
“We are extremely grateful to Rua Al Madinah Holding and all the host organizations around the world for all they do on behalf of our students,” said Professor Tarun Khanna, who led the group. “The students benefit immeasurably from this experience, and we hope the host organizations do as well.”

